Many viewers were stunned when seeing Blake Griffin dunk over a Kia Optima, however, they probably did not know about all of the paperwork that had to be filed prior to the event in order for him to dunk over such a particular car. Kia has been a league partner for four years and while Griffin announced his dunk idea, he did not choose this brand. Other business implications involved who would actually receive the baller status car after the Slam Dunk contest. Media notes that its probable that it will be given to the Clippers, where they will donate or sell it. The proceeds may also go to Griffin's high school friend who tragically passed away last week or to a foundation in his name. Not only was Blake Griffin obligated to paperwork, but Baron Davis signed a contract enabling the usage of his image.
All-Star Weekend proved to be a successful event and the article highlights on personal player's quotes such as Kevin Garnett and Chris Paul regarding their prospective towards individual player and team options to their hindsight on where their career path will go after basketball.
Dwight Howard was quoted saying, "We have to figure out what we're going to do for the rest of our lives," Howard said. "You have to build your brand. The way you build your brand is by reaching out to the public and by making yourself available, whether it's through Twitter or social media or doing appearances and events where people see your face. Also sitting down in front of the right people."
I liked this quote because he mentioned earlier the appearances he made and it relates to his belief on what a certain image and actions bring upon his career. He doesn't believe that everything is determinant with what happens on the court but rather off the court; and making note that social media has a drastic impact on a basketball player's career.
The article finishes up by hitting on more business details including Tom Leiweke saying that it was the most successful big event the Staples center has hosted. He has ideas to build a NFL stadium adjacent to Staples Center in hopes of hosting the Super Bowl in 2016. All in all, it was a winning weekend in Los Angeles on the court and behind the scenes.
- Alexis Dittmer
http://sports.espn.go.com/nba/columns/story?columnist=adande_ja&page=AllStarWrap-110221
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