Monday, February 21, 2011

Negotiating N.F.L. Contract and Social Media Age

Dozens of players and agents have taken to Twitter during the N.F.L.’s labor strife, tweeting on everything from the court battle over how the N.F.L.’s television contracts were structured (@ericwinston) to the 18-game regular season (@RobertMathis98) to players having to pay for their own health insurance if the league imposes a lockout when the current collective bargaining agreement expires March 4. The new age of social media has opened a filter-free pipeline with fans that players have long said they wanted.

- Lawrence Siudmak

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