The upcoming 'March Madness' is creating more than madness in the advertising world recently. Brands have been competing for sponsorship placements like it was this years Superbowl. Buick has signed on as the presenting sponsor of a new March Madness post game show to air on truTV and TBS. CBS Sports and Turner Sports will also team up with official NCAA corporate partner, Infiniti, for the coverage of March Madness. Infiniti will have cobranded sponsorships of segments called "Inspired performance" and "Coaches Spotlight". AT&T will be the presenting sponsor of the half time show like they have done in recent years.
- Ally Rynca
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