In order to start a brand new league on an up-and-coming sport is not something easy to do but the right sponsorships and the right distribution market can help a lot. Bellator, a new mixed martial arts league, has just signed a contract with MTV2 to start showing their fights March 5th. The company is hoping that the new contract will bring about more brand recognition and potential growth for the league as a whole. Bellator is hoping that the media platform they choose will put them in the market to compete with bigger, more established leagues like the UFC.
-Jake Sostheim
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