Monday, February 21, 2011

Mayonaise, Beer, Horsepower and Marketing

I've spent the past two weeks in and out of Daytona with my NASCAR internship and volunteering with ISC. In that time, I've seen some things, thus that title.

A NASCAR race is something everyone should attend at least once, but that is especially true for any marketing student. I have never been at an event that had so many unique marketing initiatives, and such a captive audience. I also helped execute an interesting initiative for ISC that got quite a bit of attention that utilized social media in an interesting way.

It's a lot to cover, perhaps it would just be best if you'd call on me, and I'll touch on a few of those things.

-Avi Solar

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