The 2011 NBA All-Star Game on TNT delivered 9.1 million total viewers and 6 million households, along with strong growth across all key demos, according to Nielsen. This years mid season event, which was held in Los Angeles, became the most watched and highest rated game since 2003, which was Michael Jordan's final NBA All-Star appearance of his career. Also the All-Star Saturday Night presented by State Farm, became the most watched in the event's 26-year history, combined to average more than 17 million total viewers. Thanks, in part to Blake Griffin's amazing performance in the Sprite Slam Dunk Challenge. I love watching the NBA, and as a league they could be on the upswing, lets just hope there watching the NFL's potential lockout situation and taking notes on what not to do, so as a league the can continue too set record numbers!
Enrique Devine
http://www.nba.com/2011/news/02/21/allstar-highratings/
No comments:
Post a Comment