The following article presents the themes that frequently emerge from research on media representations of women athletes and women's sport.
The seeming optimism generated from such an increase in media attention given to women's sports, however, is offset by the fact that men's sports continue to receive more coverage than women's sports, and minority women are practically non-existent in sports coverage. When female athletes are the focus of media attention, the images often sexualize and trivialize their efforts. This lack of representation combined with stereotypical depictions may lead many to believe that few women are interested in sports and those who do participate are successful only when they “fit” traditional standards of appropriate female behavior.
http://www.womenssportsfoundation.org/Content/Articles/Issues/Media-and-Publicity/D/DisEmpowering-Images--Media-Representations-of-Women-in-Sport.aspx
-Matt Thomas
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