Seattle Seahawks linebacker Aaron Curry worked with a company called PlayerBrand to create his own personal website. This site allows fans to follow all of his online actions all on one page or with one east click of a button. His latest tweets and Youtube videos will appear on the homepage, along with the latest articles he is featured in. He mentions that he allows all news about him to be posted, whether positive or negative. I believe this is a great plan of action to keep his fans involved and it shows that he is aware of the impact social media can have. Having this understanding will help him be smart about what he tweets and and says.
http://thesportscommentary.com/2010/10/25/athletes-social-media-%E2%80%93-seattle-seahawks-aaron-curry/
-Chrysta Bayliss
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