The article mentions how Twitter has changed the face of sports, I find this to be extremely true with Shaq. The big Shamrock as he is now called, is the #1 followed athlete in all sports with over 3.5 million followers on Twitter. The point I find interesting is the fact that Shaq has not been relevant in the sense of producing big numbers on the court for several seasons. The last time Shaq averaged 20 points a game was with the Miami Heat in 2005. He has also been traded or signed with three different teams in the last three seasons. Where as of today, he is averaging a mediocre 9.3pts and only 4.90 rebounds per game. I think if it was not for social media Shaq would of just faded into retirement, but since he has utilized this media in many different creative ways, he still remains relevant in our society.
Enrique Devine
http://sportsillustrated.cnn.com/2009/writers/the_bonus/06/05/twitter.sports/1.html
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