With facebook and twitter basically dominating the sports world, it may be time to take a look at if this recent trend is here to stay. News sources are beginning to quote athletes from twitter, espn dedicates sections of sportscenter just to cover athletes' tweets, and nearly all sports fans give their friends up to date information on how their favorite team is playing via facebook. Is this form of news a fad or is it here to stay? Well http://www.sportsnewmedia.com/thinks it's here to stay and they have some fairly big clients to back up their position. Sports New media is an online company that will work with athletes, news sources, and athletic companies to allow them to gain the most out of the social media world. Whether it's to connect with fans, gain profits, or be socially responsible, Sports New Media believes they are the best at getting your brand recognized through new media such as facebook and twitter. With clients such as ESPN, ADIDAS, and Virgin Media, they are by far the leaders in attracting large name clients.
What I find funny about the success of this company is that I don't see how they will be able to keep these large name clients. Facebook, Twitter, and YouTube are all free to use. With our generation starting to enter the workforce, I see the need for these companies who help others with their online presence decreasing. We have been exposed to the internet from a young age and know how to run a facebook and twitter. Mix these skills with marketing skills we learn in college and large companies will have employees in house who can manage their social media persona.I feel that the use of new media is changing the sports world as we know it and it will continue to evolve. However, companies who are currently profiting by managing other companies online persona are a fad and will quickly dwindle away.
-Steven Graham-
This wasn't an article i was siting, I just came across http://www.sportsnewmedia.com/ and created my own article.
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