http://www.thegolfchannel.com/shag-bag/golf-channel-nbc-relationship-enhanced-social-media-efforts-41676/This week Golf Channel and NBC united for the first time since their merge to air the Accenture Match Play Tournament. Networks took turns airing the coverage live and both entities were co-branded on both channels. NBC and Golf Channel used this opportunity to turn up social media involvement during the course of the tournament week. On-air and on-line promotions pushed Golf Channel's Twitter and Facebook pages. GolfChannel.com's blogger "The Golf Guy" was on location and providing live tweets throughout television coverage for all five days. GolfChannel.com also had its first year of Golf Channel Fantasy Challenge. Subscribers of the GolfChannel.com website were able to compete with each other through a live scoring system. Fans chose who they thought were going to win in each bracket for all the rounds and the leader at the end of each week is awarded a prize. It is great to see these two reputable brands come together to integrate ideas and increase brand equity.
-Ally Rynca
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