This article talks about the power that social media has in getting the latest news out fast. Sports reporters have learned to adapt to the changing technology and instead of rushing to their publishers with news, they sign into their twitter accounts and post it to followers within five minutes. Every reporter wants to break the news first, and sports reporters have a unique competiveness that makes them aware of the best ways to be first. They also understand that athletes can now communicate their news directly to their fans rather than having to give formal quotes. Twitter has blown up in the last year and I personally think it can be a great thing if athletes use it to their advantage.
http://www.businessinsider.com/all-sports-news-will-now-be-broken-on-twitter-2010-12
Chrysta Bayliss
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