With social media becoming more and more popular each day more teams are starting to use this as a way of advertising. The New Jersey Devils have come up with a whole new promotion campaign that is using Facebook and Twitter as its main voice to its fans. They have hired a team of people who will be working in the Prudential Center in Newark, New Jersey. This team consist of sports enthusiasts and social media experts that are known as Army Generals. They will be updating fans before, during, and after their games. So far it has cost $250,000 and the plan is only 80% complete.
http://www.ricg.com/marketing_articles/digital_marketing/new_jersey_devils_amp_up_social_media_activity/
Jenna Katz
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