It seems that as much as people love the Super Bowl, they still love dogs more.
A constant trend on Twitter, Puppy Bowl XI got much attention on Animal Planet. A tongue in cheek display of puppies frolicking on a fake playing field. This all comes complete with "The Kitty Halftime Show." Animal Planet states that this is an effort to raise awareness for sheltered animals, and it seems to have worked, with most of the puppies featured rescued out.
http://www.cnn.com/2011/LIVING/02/04/puppy.bowl/?hpt=Sbin
On another note, it seems the two ads that tied to win best ad of this year were dog related, a spot for Doritos and Bud Light. I personally found those to be among the weakest this year, in a weak year. (Personally, the spots with Eminem for Brisk/Chrysler and the tiny Darth Vader for the VW Passat were strongest.) But this again shows that put dogs in something, and people eat it up.
http://www.usatoday.com/money/advertising/admeter/2011/super-bowl-ad-meter/43271432/1
And on another note, just as a bit of commentary:
Fox had a strong preseason montage, and in it they alluded to the fact that both teams take their name from blue collar workers in frigid markets. The meat packers of Wisconsin and the Steel workers in Pennsylvania. And here they were in the country's biggest stage. Other images were shown, insinuating that the country has been through worse times, and those generations have stepped up and went into better futures for it. I don't know if anyone else saw this subtext, but I just found it to be a great one and I think everyone should hold onto that moving forward in these times.
-Aviel Solar
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