The biggest winner of the Super Bowl was not the Green Bay Packers - It was FOX. Super Bowl XLV was the highest rated Super Bowl ever and the most viewed television show ever. The game between the Steelers and Packers reached a total audience of 162.9 million viewers, 9.5 million more viewers than last years' Super Bowl.
Outside of being able to say "I went to the Super Bowl," watching the Super Bowl at home is much more appealing than going to the game. The simple fact of being comfortable on your couch, having DVR capabilities, having food and beer than isn't $10+, and being able to watch the many humorous Super Bowl commercials.
At the end of the day, I'd choose staying at home and watching the game. The only exception is if the Miami Dolphins are playing in it. In that case, I'd rather go to the game (There may never be another chance the Dolphins ever returning to the Super Bowl).
David Bressler
http://www.behindthesteelcurtain.com/2011/2/7/1980838/super-bowl-xlv-most-watched-tv-show-of-all-time
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