In the past, advertisers kept their Super Bowl spots secret until they aired during the game. But the lure of social media offers advertisers a chance to create buzz during a longer period. I think its interesting that companies are using youtube to make their Superbowl commercials popular before they air. I think this is the beginning of a strong push toward social media advertising.
http://www.montrealgazette.com/sports/Social+media+boost+Super+Bowl+commercials+bang+buck/4232808/story.html
Commercial: http://www.youtube.com/watch?v=R55e-uHQna0
- Lawrence Siudmak
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