Alaska Airline' has naming rights to the University of Washington's arena. The arena is where the women and men play basketball as well as where women's volleyball and gymnastics is held. Alaska Airlines naming rights for 5 years and the arena is called "Alaska Airlines Arena at Hec Edmundson Pavilion." The deal consisted of Alaska Airlines paying $400,000 a year in cash, free travel deals and marketing and advertising buys. In return Alaska Airlines has their name on the arena, court signage and exterior signage.
-Jenna Katz
http://travel.usatoday.com/flights/post/2011/01/alaska-airlines-university-washington-arena/139630/1
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