Sunday, January 23, 2011

NFL asks Toyota to remove clip of helmet-to-helmet hit from ad

How powerful is the NFL? It can compel the world's largest automaker to change a commercial simply because it doesn't like it.


The league asked Toyota to remove a clip of a helmet-to-helmet hit from a television advertisement late last year or have it banned from airing during the league's broadcasts, according to a report by Reuters. The Japanese company took out the segment but refused to pull the spot entirely. This despite the fact that the NFL was never referenced in the commercial and the clip in question involved generic high school football players.

http://sports.yahoo.com/nfl/blog/shutdown_corner/post/NFL-asks-Toyota-to-remove-clip-of-helmet-to-helm?urn=nfl-310214

-Matt Thomas

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