Being that soccer is the most popular sport in the world it makes sense that ESPN would try to capitalize on it as best as possible. They demonstrated just how important soccer is to them with their new acquisition of broadcasting rights for the 2012 and 2016 European Championships. They will broadcast every game for both tournaments as well as numerous Euro qualifiers, which will include the home games of Spain, Germany, France and the Netherlands, in addition to games involving England, Italy, Ireland, Scotland and Portugal. Having the rights to these qualifiers is really going to help ESPN build awareness by being able to exploit these early games creating a tremendous amount of hype. They are going to be broadcasting the games on ESPN, ESPN2, ESPN3.com, ESPN Deportes, ESPN Radio and ESPN Mobile.
Last years World Cup taught ESPN just how important mobile broadcasting is due to games being played during the weekday. Scott Guglielmino, ESPN's senior vice president for programming, said that ESPN plans on using digital media extensively, making sure you can be in the know at any given moment. ESPN also acquired the broadcasting rights to the UEFA Women's Championship for 2011,2013,2015,and 2017, which will be televised on ESPN3.com and ESPN Deportes. With the demand for soccer in America growing ESPN is very optimistic that these acquisitions will not only help the sport but bring in a huge amount of cash flow for the sports behemoth.
~Richie Marsico
http://espn.go.com/sports/soccer/news/_/id/6077737/espn-acquires-us-broadcast-rights-2012-2016-european-championships
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