Captial One is a very popular company, especially amongst collegiate sports. Never was there presence felt more than during this years bowl season for football. Captiol one sponsors the entire bowl season, and if you saw at least one bowl game this season, your were fully aware of their presence.
Now, Capitol One has decided to venture into collegiate sports off the field. They partnered up with College Sports Information Directors of America to sponsor collegiate academic All-Americans from all schools that participate in sports.
I feel that this is a very good thing for Capital One. They already make lots of money by sponsoring the bowl games, and now their showing interest in the student-athletes outside of their athletic ability. It is also good that they are promoting both the student and the athlete, not just the athlete.
By: Samantha Shields
http://www.cosida.com/news.aspx?id=3067
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